huddleup
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Daily essays breaking down the business and money behind sports.
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Links open at huddleup- The Planet Fitness Runner Who Shocked the Marathon World
Vinny Mauri didn’t win the Chicago Marathon last weekend, but he still stole the show.
Summary from publisher feedRead at huddleup → - The NBA Is Putting Microchips Inside Basketballs
NBA Commissioner Adam Silver told CNBC this week that the league will be rolling out basketballs with built-in Bluetooth microchips as soon as 2027.
Summary from publisher feedRead at huddleup → - How Nike Broke Its Own Business
Nike’s stock just hit its lowest level in more than a decade.
Summary from publisher feedRead at huddleup → - Cal’s New Naming Rights Deal Isn’t What You Think
In 2021, Cal announced an agreement with FTX for the first-ever collegiate cryptocurrency naming-rights sponsorship.
Summary from publisher feedRead at huddleup → - How McLaren Racing’s CEO Made $108 Million Last Year
McLaren has completed one of the most impressive turnarounds in sports history.
Summary from publisher feedRead at huddleup → - Why Disney Wants Advertisers To Cancel Their Super Bowl Ads
Today’s newsletter explains the Super Bowl advertising sales process and why so many brands are still begging for slots despite the eye-watering price tag.
Summary from publisher feedRead at huddleup → - How Manchester City Hid $1 Billion In Plain Sight
The last few months have produced some of the most scandalous sports headlines ever.
Summary from publisher feedRead at huddleup → - An MLB Player Got Hurt. Now He’s Suing The Home Team.
Athletics infielder Zack Gelof is suing the Detroit Tigers, claiming that an exposed metal fence at the team’s ballpark forced him to miss 30 days of work.
Summary from publisher feedRead at huddleup → - How Much Money Did David Beckham Make During The World Cup?
Today’s newsletter takes you inside David Beckham’s holding company, including how selling a 55% stake in the company doubled Beckham’s commercial income in five years.
Summary from publisher feedRead at huddleup → - Inside Josh Kushner and Bob Iger’s Plan To Turn The Lakers Into A $30 Billion Franchise
A leaked investor presentation shows how the Lakers new ownership group plans to generate hundreds of millions in new revenue, reshape ticket sales, and pursue a valuation never seen in sports.
Summary from publisher feedRead at huddleup → - The Real Reason Kylian Mbappé Left Nike For On
Kylian Mbappé’s new deal gives On instant relevance in football, but a little-known robotic manufacturing technology may be the most important part of the entire partnership.
Summary from publisher feedRead at huddleup → - Is Oura Really Worth $14 Billion?
Smart-ring maker Oura is set to go public this month, so I read through its S-1 filing, and the numbers are impressive: $1.215 billion in revenue this year (+74% YoY), 5 million paying members (up…
Summary from publisher feedRead at huddleup → - Is Hyrox Actually Worth $700 Million?
Today’s newsletter breaks down Hyrox’s $700 million sale, including how the business makes money today, how fast it is growing, and what might change under private equity ownership.
Summary from publisher feedRead at huddleup → - The Secret Ingredient Behind David’s $2.25B Valuation
Peter Rahal sold RXBAR for $600 million. Now, he is using a patented fat alternative to build a food empire that could be worth $10 billion.
Summary from publisher feedRead at huddleup →